The Great Direct-To-Consumer Reset: An Empirical Analysis of Multichannel Integration, Operational Robustness, And the Transition from Digital Isolation to Wholesale Re-Expansion. ilaap [Internet]. 2026 Feb. 28 [cited 2026 May 31];2(1):13-7. Available from: https://americanacademicpub.com/index.php/ilaap/article/view/26